Netflix - Tuca and Bertie

The Ask:

Netflix and Big Picture Entertainment sought a creative campaign for the series launch of "Tuca and Bertie" to increase awareness and interest, highlighting the show's unique humor and themes, particularly through engaging TV and online videos.

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The Answer:

As the Creative Director, I spearheaded the development of a trailer and social media content that effectively encapsulated the show's absurdist humor and modern female empowerment themes. The strategy was to put these elements at the forefront, creating a vibrant and appealing showcase of the series' distinctive qualities.

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The Result:

The campaign was a resounding success, receiving accolades from Netflix, the showrunners, and viewers alike. The trailer and social content resonated well with the target audience, fostering a successful series premiere. This strategic approach resulted in positive online sentiment and robust viewership at launch, establishing "Tuca and Bertie" as a notable addition to Netflix's programming.