BCG X

The Ask:

BCG sought to establish a distinct brand identity, voice, and tone for BCG Digital Ventures (DV) and BCG X, along with crafting compelling web copy that effectively communicates their unique value propositions.

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The Answer:

Working closely with partners at BCG, I led the process of crafting a cohesive brand identity for both BCG DV and BCG X. This involved developing a nuanced brand voice and tone that aligned with their innovative and forward-thinking ethos. The web copy was tailored to reflect this identity, clearly articulating their services, goals, and the unique benefits they offer, all while maintaining a consistent and engaging narrative style.

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The Result:

The new brand identity, voice, and web copy for BCG DV and BCG X were highly effective in communicating their cutting-edge approach to business challenges. The distinctive brand voice resonated with their target audience, enhancing brand recognition and clarity of their offerings. The well-crafted web copy not only attracted the right clientele but also bolstered their positions as leaders in digital innovation and transformation consulting.