Rarible

The Ask:

Collaborate with Bonfire Labs and Rarible, leading the brand strategy and creative direction for Rarible's major launch at Art Basel Miami and their NFT collaboration with French Montana. This included developing a comprehensive brand ID system, narrative, channel strategy, and a global campaign for 2021.

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The Answer:

I worked intensively with Rarible's C-suite and executive leadership to create a robust Brand ID System & Toolkit and a compelling Brand House narrative. The strategy culminated in a highly successful NFT drop with French Montana, which sold out in just one day, and a notable presence at Art Basel, featuring a sold-out 'Women Rise' NFT drop and the debut of Rarible’s new brand anthem. We also established a partnership with Adobe and launched Rarible’s first global advertising campaign, leveraging social and digital channels to maximize impact.

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The Result:

The launch was a triumph, establishing Rarible as a significant player in the NFT space. The successful collaboration with French Montana and the impactful Art Basel debut garnered widespread attention, while the new brand ID system, narrative, and global campaign significantly raised Rarible’s profile in the digital art world. This holistic branding and creative strategy set a solid foundation for Rarible's future growth and market presence.