NRDC

The Ask:

Hard Rock Café founder and NRDC board member Peter Morton requested a full-page ad for the New York Times, commissioned through the Lambesis Agency, to persuade Congress to support clean energy legislation.

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Answer:

My role involved collaborating closely with NRDC lawyers to craft a compelling statement for the non-profit. The concept was a bold appeal to Congress, comparing the use of fossil fuels to outdated Stone Age technology. The final ad was a testament to the effective teamwork between the Lambesis Agency, the NRDC legal team, and the NYTimes Ad Group, balancing persuasive rhetoric with legal precision.

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Result:

The ad was highly appreciated by Peter Morton and the NRDC. The final write-up, striking a balance between assertiveness and professionalism, was successfully published in the New York Times on March 2nd, 2010. This impactful full-page ad effectively communicated the urgency and necessity of supporting clean energy legislation to a broad and influential audience.