Microsoft

I have collaborated with Microsoft on various projects over the years, with two of my favorites being the Microsoft F1 campaign and the Microsoft Build 2018 conference.

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Microsoft F1

For this project, I directed the writing and design of a TV spot series for Microsoft Cloud’s integration with the Lotus F1 team. Our concept merged vintage F1 photography with modern visuals, narratively showcasing the efficiency of Microsoft Cloud in high-stakes environments. This approach won us the project and subsequent spots, strengthening our relationship with Microsoft.

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Microsoft Build 2018

At AKQA, I provided strategies, creative direction and copy for the Microsoft Build 2018 conference, highlighting its key themes and Microsoft's technological advancements. The content we created played a significant role in the success of the event, effectively communicating its value and reinforcing Microsoft's industry leadership.

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