League of Legends

The Ask:

Riot Games required a unique and fitting name for their new game, a companion to the highly popular League of Legends, to capture the essence and appeal of this new venture.

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Answer:

I was brought on board to lead the naming process for this new game. Drawing from the thematic elements and gameplay of League of Legends, I helped devise the name "Wild Rift." This name was chosen to reflect the adventurous and dynamic nature of the game, while maintaining a connection to the familiar universe of League of Legends.

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Result:

"Wild Rift" resonated well with both Riot Games and the gaming community, effectively encapsulating the spirit of the new game while paying homage to its roots in League of Legends. The name has since become synonymous with a fresh yet familiar gaming experience, helping to successfully launch the game and expand the League of Legends franchise.