Hence
details
Ask:
The task was to lead Profe.tech through a transformative rebrand to Hence, reflecting their innovative AI-based approach to matching companies with legal services.
Answer:
Working directly with the company's founders, I spearheaded the rebranding to Hence Technologies, creating a brand name and identity that highlights their AI-driven legal matchmaking service.
Result:
The name and branding were well received by the founders and Hence Technologies has since emerged as a distinct player in legal tech, attracting large corporations and securing significant funding to expand its data-driven services.
