Google - Interns

The Ask:

Ignition sought my creative direction for a project with Google, focusing on a video to honor Google's interns. The aim was to make these interns feel valued, showcasing them as the rock-stars Google sees them to be.

‍

The Answer:

I led the creative strategy, ensuring the video not only expressed gratitude but also authentically highlighted the interns' real-life experiences at Google. The approach involved showcasing their daily contributions, creativity, and passion, emphasizing the vital role they play in the organization. The execution centered around celebrating the interns' hard work and innovative spirit, bringing their stories and achievements to the forefront.

‍

The Result:

The video was a triumph, winning a Shorty Award for its heartfelt portrayal of Google's interns. It successfully conveyed the message that these interns are integral to Google, not just as temporary employees but as key contributors to the company's dynamic environment. The project was acclaimed for its genuine appreciation of the interns' hard work and their impact on Google.