Google Allo

Overview

I partnered with Teak and Google to help conceptualize and creative direct the 2018 final brand campaign for Google Allo building to its integration into Google Messenger. 

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The Ask 

Show the power of smart group chats on Google Allo focusing on Big 10 Universities. Expand the user base as much as possible leading to Allo’s evolution into Google Messenger.

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The Answer

Working with Teak and Josh Boston, I creative directed a vibrant campaign that tapped into the lively world of Allo's cartoon stickers. We created relatable scenarios for students that naturally demonstrated Allo’s group chat features and the seamless assistance of Google's AI, making everyday college interactions more fun and connected.

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The Result

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Well received by Google stakeholders and resulted in more work for future campaigns. One of the funnest projects of my career culminating in numerous memorable executions including:

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- Campaign look/tone with Google Allo stakeholders

- YouTube preroll ads

- Jumbotron takeovers at every Big 10 University

- LED screen takeovers at every Big 10 University

- Bus shelter and billboard OOH buy at Big 10 Universities

- Custom shirts, bags, hoodies, hats, stickers, pins.

- Developed brand ambassador program manual