Bitwise

The Ask:

Bitwise, a leader in crypto index funds, needed a campaign to launch their brand and convey the accessibility and simplicity of investing in the emerging asset class of cryptocurrencies.

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Answer:

In partnership with Bitwise, I developed several commercials and built a comprehensive content strategy. The focus was on demystifying the complex world of crypto investments and highlighting Bitwise’s role as a guiding force for investors. The key message was that navigating the realm of cryptocurrencies doesn’t have to be overwhelming, especially with expert guidance from Bitwise, making this new investment opportunity more approachable and less intimidating for everyone.

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Result:

The campaign successfully launched the Bitwise brand, effectively communicating the ease and accessibility of investing in cryptocurrencies with their guidance. The commercials and content strategy resonated with the target audience, reducing the perceived complexity of crypto investments and enhancing investor confidence. This approach helped establish Bitwise as a trusted and user-friendly option in the crypto index fund market, contributing to their recognition as industry innovators.

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