Apple iPhone Launch China

The Ask:

In 2013, tasked with the challenge of developing a launch strategy for the iPhone in China, a crucial market for Apple, requiring a deep understanding of the cultural nuances and consumer behavior.

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The Answer:

Collaborated closely with film producer and Academy Awards President Janet Yang, engaging in detailed discussions with Apple's CMO Phil Schiller and his team. We focused on intricately understanding and integrating the nuances of Chinese culture to tailor the launch strategy, ensuring it resonated with the local audience.

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The Result:

The launch strategy we developed was a blend of cultural insight and innovative marketing, which significantly contributed to the successful introduction of the iPhone in China, establishing a strong foothold in one of the world's largest and most complex markets.