Airbnb - Experiences

The Ask:

Airbnb, in collaboration with Chiat Day, required a creative and strategic approach for the launch of their new offering, "Trips and Experiences," aiming to revolutionize the travel industry by integrating unique local experiences with their existing accommodation services.

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The Answer:

At Chiat Day, partnered with Art Director Chris Mizutani, I helped on the strategy and creative direction for the launch of "Trips and Experiences." We developed a comprehensive campaign that highlighted the new features of Airbnb, focusing on immersive local experiences and the ease of integrating these with accommodation bookings. The campaign's look, feel, voice, and tone were designed to capture the essence of authentic travel experiences, showcasing how Airbnb's "Trips and Experiences" could transform ordinary trips into extraordinary journeys.

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The Result:

The launch campaign successfully introduced "Trips and Experiences" to Airbnb's global audience. It effectively communicated the new offerings' benefits, resonating with both existing customers and attracting new ones. The campaign played a crucial role in positioning Airbnb not just as an accommodation service but as a comprehensive travel platform, offering unique, local, and immersive experiences. This helped Airbnb to further cement its reputation as an innovator in the travel industry.